International Business Machines (IBM), also known as “Big Blue”, is a technology company that has been around for a long time and has survived numerous changes in technological trends and advancements. The current CEO, Ginni Rometty, was in the spotlight at the turn of the first quarter of the 21st century. As the first woman CEO of IBM, she is in charge of leading IBM through another technological transition in moving towards an age of artificial intelligence, cognitive systems, data analytics, and cloud computing (“Ginni Rometty”, 2017). During this time, IBM was selling business segments that generated billions in sales, but they lost money or broke even. Rometty was generating huge earnings in cognitive computing because of the potential of Watson’s platform and it’s capability to analyze data from hospitals, universities, and businesses. It is obvious why Forbes listed Rometty as the 61st most powerful person in 2016 and the 11th most powerful woman in 2016 (“Ginni Rometty”, 2017).